Details

Details

Wir Reinigen Deinen Teppich (WRDT) is Germany’s 1st ever Online Carpet Cleaning Booking Platform. With cohesive & impactful booking experience, we delivered it as simple as ordering a yummy pizza!

Services we delivered

  • Brand Positioning & Strategies
  • Logo Design
  • Store Branding Design
  • Exclusive Booking Engine UI & UX
  • End to End E-Commerce platform
  • Quality Lead Generation
  • Organic & Paid Search Marketing
  • Social Media Marketing
  • Content Marketing

Challenges

Challenges

  • In the crowded market, positioning as a strong new brand against competition was crucial.
  • Offline operations of this industry moving online completely was complicated.
  • With a limited initial investment in ad expenditure, reaching to break-even point was tricky.

Solutions

Solutions

  • PugMarker helped to give an innovative online booking experience to ensure brand recognition.
  • Made the backend of inventory management as much automated as possible.
  • Provided well strategized digital presence with compelling content and seasonal campaigns.

Results

  • 42%

    Increase in Gross Revenue

  • 57%

    Increase in Organic Traffic

  • 45%

    Increase in Time On Page

  • 50%

    Increase in Total Conversion

Services we delivered

  • Brand Positioning & Strategies
  • Logo Design
  • Store Branding Design
  • Exclusive Booking Engine UI & UX
  • End to End E-Commerce platform
  • Quality Lead Generation
  • Organic & Paid Search Marketing
  • Social Media Marketing
  • Content Marketing
More...

Branding

Branding

In the crowded market getting recoginised with new brand was difficult for WRDT. Together with brand values innovation, progressiveness, and respect for the environment, the brand identity aimed at delivering the promise of freshness & easiness.

(Branding)

Logo & Brand Identity

The identity created by PugMarker captured WRDT’s aspirations. A stylish carpet with leaf shape symbolizes the brand promises, while the color green & blue combination reflects the brand’s environmental sensitivity.

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The identity created by PugMarker captured WRDT’s aspirations. A stylish carpet with leaf shape symbolizes the brand promises, while the color green & blue combination reflects the brand’s environmental sensitivity.

(Branding)

Store Design

The launch raised excitement about the new brand and its possibilities leading to a physical store as well.

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The launch raised excitement about the new brand and its possibilities leading to a physical store as well.

Web/Mobile
UX

Web/Mobile
UX

Give customers the easiness to select the carpet cleaning complex parameters and book slots quick possible way.

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WRDT Home Page Desktop Version
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WRDT Home Page Mobile Version
(Web/Mobile
UX)

Bespoke Booking Engine

  • With intense end-user’s behaviour analysis, our team delivered an easy-to-use booking engine preferred by every possible age group.
  • All booking elements; quantity, carpet size, wash type, pick-up date, and delivery are in a single screen window for better user convenience.
  • We made sure that users can smoothly access the booking engine from any device by building responsive user-interface.
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  • With intense end-user’s behaviour analysis, our team delivered an easy-to-use booking engine preferred by every possible age group.
  • All booking elements; quantity, carpet size, wash type, pick-up date, and delivery are in a single screen window for better user convenience.
  • We made sure that users can smoothly access the booking engine from any device by building responsive user-interface.
(Web/Mobile
UX)

Click Through Reduction

  • The unique click-graph process by our experts dramatically reduced the number of clicks by 15 to 6 with a 60% clicks reduction!
  • Our experts traced the roots of cart abandonment issues in old platform, and streamlined the booking process with reduced friction points.
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  • The unique click-graph process by our experts dramatically reduced the number of clicks by 15 to 6 with a 60% clicks reduction!
  • Our experts traced the roots of cart abandonment issues in old platform, and streamlined the booking process with reduced friction points.

360 Degree Growth Marketing

360 Degree Growth Marketing

Boosting WRDT’s online visibility and generating higher number of leads with minimal investment, PugMarker delivered an extensive growth marketing solution.

(360 Degree Growth Marketing)

Organic & Paid Search Marketing

  • Highly engaging & informative content generation for augmenting online brand recognition.
  • Precise demographic targeting helping WRDT reach out maximum audience in less span.
  • Smart, scalable, and cost-effective, paid campaign strategies for escalated sales.
  • Generated quality content highlighting WRDT’s solution based services.
  • Increased overall topical authority contributing in each marketing campaign/strategy.
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  • Highly engaging & informative content generation for augmenting online brand recognition.
  • Precise demographic targeting helping WRDT reach out maximum audience in less span.
  • Smart, scalable, and cost-effective, paid campaign strategies for escalated sales.
  • Generated quality content highlighting WRDT’s solution based services.
  • Increased overall topical authority contributing in each marketing campaign/strategy.
(360 Degree Growth Marketing)

Ad Conversion Rate Optimization

  • We had a very crucial ad copy screening process to ensure optimized conversion rate.
  • Expert analysis of end-user behaviour enabling paid campaigns targeting the right people at right time.
  • Holding years of experience, we would never miss the authentic marketing weapon of Coupons & Offers to boost sales.
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  • We had a very crucial ad copy screening process to ensure optimized conversion rate.
  • Expert analysis of end-user behaviour enabling paid campaigns targeting the right people at right time.
  • Holding years of experience, we would never miss the authentic marketing weapon of Coupons & Offers to boost sales.
(360 Degree Growth Marketing)

PR & Offbit Strategies

  • To ensure optimum brand awareness, we submitted press releases to Germany’s top PR media platforms.
  • To open more B2B business opportunities, we went an extra mile and planned strategic Alliances & Partnerships.
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  • To ensure optimum brand awareness, we submitted press releases to Germany’s top PR media platforms.
  • To open more B2B business opportunities, we went an extra mile and planned strategic Alliances & Partnerships.
(360 Degree Growth Marketing)

Investor Presentation/Pitch Deck

  • With a thorough study of market scenario, we assisted WRDT compel potential investors with right hooks.
  • To bring credibility with investment communities, we conducted business and revenue model visualization highlighting the real outcome from PoC/MVC in paid & organic sales.
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  • With a thorough study of market scenario, we assisted WRDT compel potential investors with right hooks.
  • To bring credibility with investment communities, we conducted business and revenue model visualization highlighting the real outcome from PoC/MVC in paid & organic sales.