Details
Details
PugMarker partnered with Turyaa to design a data science based app assisting end-users achieve perfect health stability, with a patented technology tested over 1,00,000 users over 3 years.
Services we delivered
- Mobile UI, UX
- Consultancy
Challenges
Challenges
- While understanding the application of patented code to process the data, the real challenge was build interface around it.
- Establishing a complete Health Ecosystem more than just designing a mobile app was another major challenge.
- To design an app that is extremely easy-to-use and understand since the audiences can be young people to old lads.
Solutions
Solutions
- Multiple empathy sessions helped us design the complete HIPAA Compliant Health Ecosystem with an imperative fusion of Ayurveda & AI.
- PugMarker’s team of well-versed designers designed an app that not only supports the device but processes the multichannel data in real-time.
- Our design team achieved balance between multiple vital features such as metabolic wellbeing, emotions wellbeing, & fitness, without making it complex.
Services we delivered
- Mobile UI, UX
- Consultancy
User Experience Architecture
User Experience Architecture
We delivered best UX for the complex programmatic algorithm that processes multi-channel data and offers precise outputs without compromising the seamless experience.
(User Experience Architecture)
Design Engine
- Strategizing the complete experience of multi-user health profiles.
- We successfully designed an interface where diverse user data processed by a complex patented algorithm reflects valuable output in the form of recommendations and suggestions.
- Delivered the flexibility of the visual system by offering various elements of solutions in real-time.

- Strategizing the complete experience of multi-user health profiles.
- We successfully designed an interface where diverse user data processed by a complex patented algorithm reflects valuable output in the form of recommendations and suggestions.
- Delivered the flexibility of the visual system by offering various elements of solutions in real-time.
(User Experience Architecture)
Adapting Domain Expertise
- The ultimate driving experience can be accomplished only by understanding the client’s domain.
- Our team of experts not only studied Ayurveda and how it works in detail, but also implemented the feel in UX.
- Without understanding a few fundamentals of Ayurveda, the proper User Experience was not possible.

- The ultimate driving experience can be accomplished only by understanding the client’s domain.
- Our team of experts not only studied Ayurveda and how it works in detail, but also implemented the feel in UX.
- Without understanding a few fundamentals of Ayurveda, the proper User Experience was not possible.
(User Experience Architecture)
Understanding the Customers
- Our team of designers conducted close analysis of end-users to translate user’s needs into purchasing decisions.
- With our step-by-step approach, we first analysed the user’s behaviour to learn how the interface should fit in.

- Our team of designers conducted close analysis of end-users to translate user’s needs into purchasing decisions.
- With our step-by-step approach, we first analysed the user’s behaviour to learn how the interface should fit in.
(User Experience Architecture)
The Health Quotient
- One of the most important IP, the “Health Quotient”, which involves 3 paratemeters, Wellbeing, Digestion & Stress needed to be the most prominent
- The meal plan, Yoga plan, Water intake, and sleep schedule were to be derived through patented program and that made the UI & UX building very unique.

- One of the most important IP, the “Health Quotient”, which involves 3 paratemeters, Wellbeing, Digestion & Stress needed to be the most prominent
- The meal plan, Yoga plan, Water intake, and sleep schedule were to be derived through patented program and that made the UI & UX building very unique.
(User Experience Architecture)
Not for One, for Entire Family
- Our major challenge was roadmapping a multi-user experience where user’s entire family profiles can be created with a single device.
- The visuals and graphics incorporated in the app, reflects the depth of the entire health ecosystem in the easiest way.

- Our major challenge was roadmapping a multi-user experience where user’s entire family profiles can be created with a single device.
- The visuals and graphics incorporated in the app, reflects the depth of the entire health ecosystem in the easiest way.
(User Experience Architecture)
Flow of the Interface
- Considering the amount of diverse features, we created the best task flow for users in the most effective manner possible.
- To define a clear & sound user flow, we analyzed user’s objectives as well as business objectives.
- Together with Turyaa, we built a solid framework depicting the entry point to the task completion point.

- Considering the amount of diverse features, we created the best task flow for users in the most effective manner possible.
- To define a clear & sound user flow, we analyzed user’s objectives as well as business objectives.
- Together with Turyaa, we built a solid framework depicting the entry point to the task completion point.
(User Experience Architecture)
Defining Wireframe
- Defining the basic content, structure, & layout first along with client teams allowed us to map out the complete flow of interface.
- Following the low fidelity, we mind mapped the high fidelity interface with amazing visuals and other elements.
- The complete process enabled us to get a clear picture of ‘what the app is going to look & feel like’.

- Defining the basic content, structure, & layout first along with client teams allowed us to map out the complete flow of interface.
- Following the low fidelity, we mind mapped the high fidelity interface with amazing visuals and other elements.
- The complete process enabled us to get a clear picture of ‘what the app is going to look & feel like’.
(User Experience Architecture)
Interface Design
- With help of moodboard, we analyze color psychology & font characteristics that are appealing to the brand to initiate the interface design.
- Once the final visuals are ready justifying the brand message, then we build clickable prototype.

- With help of moodboard, we analyze color psychology & font characteristics that are appealing to the brand to initiate the interface design.
- Once the final visuals are ready justifying the brand message, then we build clickable prototype.