Details

Details

Devgad Taluka Amba Utpadak Sahkari Sanstha is a 700+ farmers community in Devgad since 1987 and sells authentic Alphonso mangoes with a presence in 145+ cities across India. With strategic approach, we transformed Devgad Mango’s online presence into a ‘sales booster platform’.

Services we delivered

  • Brand Positioning and Strategies
  • Web Mobile UX
  • End to End Ecommerce Development
  • 360 Degree Growth Marketing
  • Organic Search Marketing
  • Paid Search Marketing
  • Conversion Rate Optimization
  • Social Media Marketing
  • Marketing Automation
  • CRM Integration

Challenges

Challenges

  • Though Devgad Mango had an online existence, it wanted to optimize the online presence for raising sales bars.
  • The old structure required innovative strategic changes in order to enable end-users to shop online.
  • The challenge was to fetch meaningful insights from their old structure’s highly unorganized data from 11 years.
  • Revamping the old structure with complete transformation aiming at generating higher sales and better online recognition.

Solutions

Solutions

  • Thorough analysis of Devgad Mango’s offline as well as online presence to build breakthrough strategy for building refined structure.
  • In close collaboration with Devgad Mango’s team, we delivered digitized solutions adding up to the brand values.
  • We analysed the user behaviour pattern and applied an algorithmic way to structurize and optimize the data.
  • Adoption of digital formats to revamped structure allowing customers to shop directly from the online platform.

Results

  • 1740%

    Return on Ad Spend

  • 240%

    Increase in Organic Traffic

  • 186

    Keywords Ranked in Top 3

  • 40%

    Orders via Organic Traffic

Services we delivered

  • Brand Positioning and Strategies
  • Web Mobile UX
  • End to End Ecommerce Development
  • 360 Degree Growth Marketing
  • Organic Search Marketing
  • Paid Search Marketing
  • Conversion Rate Optimization
  • Social Media Marketing
  • Marketing Automation
  • CRM Integration
More...

Web Development

Web Development

Our web development services helped Devgad Mango reduce cart abandonment, increase sales and improve user experience.

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Devgad Mango Website by PugMarker
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Devgad Mango Website by PugMarker
(Web Development)

Reinforced Online Structure

  • Built unique product page with purchase details and cart access kept handy for end-users facilitating them complete the order process quickly!
  • After detailed study of buyer’s behaviour, we allowed users to place weekly orders in bulk; pay one time, get mangoes delivered every week as per your order.
  • We integrated CRM for streamlining the sales process and allowing the Devgad Mango team to generate user data.
  • We enabled pre-booking before 6 months of actual season’s start to benefit loyal customers.
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  • Built unique product page with purchase details and cart access kept handy for end-users facilitating them complete the order process quickly!
  • After detailed study of buyer’s behaviour, we allowed users to place weekly orders in bulk; pay one time, get mangoes delivered every week as per your order.
  • We integrated CRM for streamlining the sales process and allowing the Devgad Mango team to generate user data.
  • We enabled pre-booking before 6 months of actual season’s start to benefit loyal customers.

Immersive Growth Marekting

Immersive Growth Marekting

Devgad Mangoes partnered with PugMarker to increase brand popularity with multiple unique, creative, ingenious ways for our love for creative challenges.

(Immersive Growth Marekting)

Organic & Paid Acquisition

  • With core skills, we were able to rephrase the brand message conveyed by old structure and optimized it for higher organic rankings.
  • Developed content strategies delivering right brand value and generating high traffic from every possible online channel
  • Successfully ran strategic paid campaigns targeting a broader base eventually improving sales stats.
  • Since the brand has GI Tag, our aim was to retain and improve brand authenticity.
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  • With core skills, we were able to rephrase the brand message conveyed by old structure and optimized it for higher organic rankings.
  • Developed content strategies delivering right brand value and generating high traffic from every possible online channel
  • Successfully ran strategic paid campaigns targeting a broader base eventually improving sales stats.
  • Since the brand has GI Tag, our aim was to retain and improve brand authenticity.
(Immersive Growth Marekting)

Gamification Explored to Trigger Sale

  • We never miss a chance to use our creative side!
  • For Devgad Mangoes, PugMarker decided to build a ‘Fun Game’ whose ultimate goal was to attract more customers.
  • After an interesting brainstorming, our creative heads developed the game where users can earn points and encash those to order the products.
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  • We never miss a chance to use our creative side!
  • For Devgad Mangoes, PugMarker decided to build a ‘Fun Game’ whose ultimate goal was to attract more customers.
  • After an interesting brainstorming, our creative heads developed the game where users can earn points and encash those to order the products.
(Immersive Growth Marekting)

Behavioural Marketing Automation

  • Analysing end-user behaviour is a mandatory step for PugMarker while delivering any marketing service.
  • On the basis of strong analysis, we smartly targeted the users for remarketing using marketing automation.
  • The customized and personalized approach resulted into higher revenue and amplified brand loyalty
  • According to user’s past buying patterns, we developed emailers that would open the prefilled cart pages for better convenience.
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  • Analysing end-user behaviour is a mandatory step for PugMarker while delivering any marketing service.
  • On the basis of strong analysis, we smartly targeted the users for remarketing using marketing automation.
  • The customized and personalized approach resulted into higher revenue and amplified brand loyalty
  • According to user’s past buying patterns, we developed emailers that would open the prefilled cart pages for better convenience.
(Immersive Growth Marekting)

Bodystorming

  • PugMarker believes in putting legs in end-consumer’s shoes.
  • We not only study client requirements but also try to figure out end-users’ needs.
  • Hence, we participated Devgad Mango Society’s General Meeting to understand real problems of farmer’s & buyers by directly communicating.
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  • PugMarker believes in putting legs in end-consumer’s shoes.
  • We not only study client requirements but also try to figure out end-users’ needs.
  • Hence, we participated Devgad Mango Society’s General Meeting to understand real problems of farmer’s & buyers by directly communicating.