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How We Solved L’etoile Positioning Challenge

  • L’etoile is a designer automated switch having presence in 14+ cities and 160+ dealers.
  • Solved major positioning challenge by representing product attributes in a visual & easy to understand way.
  • Devised a product portrait to justify price and help consumers see the bigger picture.
  • Reduced operational costs by showcasing a virtual experience in the form of a demo.
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