About Devgad Mango
Devgad Mango is a community of 700+ farmers in the Devgad taluka that produces and sells 100% authentic, carbide, and chemical-free Alphonso mangoes online and also provides delivery across 145+ cities.
- Implementation of Proper e-commerce architecture
- Managing & Maintaining performance criteria
- Funnel and CRM Setup
- Marketing automation (Behavior-based personalization)
A complete 360 degree approach that included digital marketing best practices, social media, google and fb ads, PPC, email marketing, and Quora submissions (build authority)
Redefining UX & Mobile-First Approach
- Redefined UX to reduce the number of clicks and the number of screens to make it easier and more convenient for the customer to complete buying.
- Implemented functionality where users could buy mangoes once as well as subscribe for the whole season.
- Emphasis was given to a mobile-first approach so that users could get a more cohesive website experience on various devices like smartphones, iPhones as well as in tablets.
Simplifying Order Experience
- Implemented a complex and unique functionality where we merged the product page and the cart page.
- Functionality allowed customers to see the number of items selected, select the grade of mango they want, the cost as well as the payment methods. Thereby, creating a more seamless e-commerce experience, all at a single glance.
Strategic Web Tech & Customized API integration
- A strategic web tech procedure was undertaken which ensured quick & fast orders by analyzing past buyer behavior & thoroughly understanding buyer journey.
- AI powered CRM integration to monitor customer data.
- Created a highly customized API integration using a leading shipping aggregator, which provides functions such as tracking of orders & lower shipping costs.
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