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60% Online Organic Sales Increased for Devgad Mango

  • Devgad Mango, a 700+ farmers community in Devgad (Konkan) sells authentic Alphonso mangoes.
  • Designed an eye-catching website & unique product page that included cart functionality.
  • Increased traffic and conversions with end-to-end digital marketing activities.
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Devgad Mango Website

The Results:

  • 1740% Return on ad spend
  • 240% Increase in organic traffic
  • 186 Keywords ranked in Top 3
  • 40% Orders via Organic Traffic
  • 20% Orders via Paid Campaigns

Redefining UX & Mobile-First Approach

  • Redefined UX to reduce the number of clicks and the number of screens to make it easier and more convenient for the customer to complete buying.
  • Implemented functionality where users could buy mangoes once as well as subscribe for the whole season.
  • Emphasis was given to a mobile-first approach so that users could get a more cohesive website experience on various devices like smartphones, iPhones as well as in tablets.

Simplifying Order Experience

  • Implemented a complex and unique functionality where we merged the product page and the cart page.
  • Functionality allowed customers to see the number of items selected, select the grade of mango they want, the cost as well as the payment methods. Thereby, creating a more seamless e-commerce experience, all at a single glance.

Strategic Web Tech & Customized API integration

  • A strategic web tech procedure was undertaken which ensured quick & fast orders by analyzing past buyer behavior & thoroughly understanding buyer journey.
  • AI powered CRM integration to monitor customer data.
  • Created a highly customized API integration using a leading shipping aggregator, which provides functions such as tracking of orders & lower shipping costs.
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