The Role of Digital Marketing in Growing Your Business
Are you a business that’s heard of digital marketing but don’t know what it is or where to start or are still contemplating on how and whether or not it can help grow your business? You’ve come to just the right place.
It’s no surprise Individuals from every age group are glued to the internet in today’s world, because everything can be found at the click of a button from practically anywhere. Nothing short of a magical entity encompassing our planet earth!
Most search for answers to their most thought-about questions, some go to connect with friends while others shop for the products they need. It’s a place where users go to derive knowledge, make connections, inspire, engage, buy products, and get entertained, making it the perfect route to take for businesses to tap into potential consumers.
But the question most businesses have isn’t just what digital marketing is, it’s also what’s in it for me?
And fairly so, as a business, you want to invest in something that gives you amazing returns.
And that is exactly what our blog is going to answer.
By the end of this blog, you are going to walk away knowing the answers to the 3 W’s:
- What is digital marketing?
- Why should your business make the shift from traditional to digital?
- Why do you need a digital marketing strategy?
More often businesses come to the conclusion that digital marketing is just working on the website or Facebook/Instagram page. Unfortunately here is where they go wrong. There is more than meets the eye and we are going to show you the entire picture on why your business should invest today in order to see a fruitful ROI and watch your business soar high. Are you ready? Let’s start!
Before we dive deeper into why your business should make the shift, let’s answer:
What is Digital Marketing?
“ Digital Marketing is a broad term that consists of advertising on a wide range of marketing channels and utilizing digital methods to promote products or services on the Internet, but also on other electronic devices such as mobile phones”
Types of Digital Marketing Methods:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Pay Per Click (PPC)
- Influencer Marketing
- Affiliate Marketing
Now that you know about digital marketing, let’s jump right into the most important part, a question majority of business owners ask when devising their strategy- which one should I opt for- traditional or digital?
We would say digital marketing any day without as much as a second thought. Sure, we ask you to trust us on this, but hey, we’d rather you decide for yourself.
Why Digital Marketing Outweighs Traditional Marketing?
1. Cost efficiency:
Who doesn’t like saving costs? And for a business, this aspect hits the right mark and is one of the biggest reasons to invest in digital because of every penny matters. Newspaper ads, television, radio and print can cost a lot!
The money needed for newspaper advertisements can take up a company’s entire marketing budget and can also increase depending on the region and newspaper the ad is shown in.
Also, it becomes highly important for businesses to take into account that the amount of media consumed by individuals digitally on mobile phones or desktops has increased, substantially decreasing the circulation of newspapers, completely jeopardizing the money spent on the advertisement and the reach of the campaign.
Compare this with digital marketing, and you can reach an unlimited number of customers and at half the cost, ultimately increasing your return on investment (ROI)
2. Good for any business
Digital marketing is good for all stages, whether it’s a small or large business. You don’t have to worry about the size as well as the amount of staff in order to diversify your business and reach your audience. With traditional marketing, on the other hand, small businesses are at a major disadvantage.
Check out a wide range of businesses that grew their ROI with our digital marketing services!
3. Measurable Real-Time Results
Taking action can only be achieved if one has a clear picture of what is going on. With traditional marketing, it could take weeks or even months until you see any results whereas with digital marketing you can have real-time data with you at all times. This includes:
- The most active time of the day
- No of visitors coming in
- No of conversions
- As well as, the bounce rates.
You can also know what’s working and what isn’t easy with Google Analytics.
Having all this data handy, can save you all that precious time in making improvements and strengthening your marketing plan. Once again, digital marketing emerges as the winner in this aspect.
4. Branding Endeavors
What would you like better- All your information crowded in one newspaper column or a whole website with your information put in a user-friendly way for individuals to be able to read it whenever and wherever they like, on the go as well as giving you the ability to update the information about your company when you want?
With marketing that’s digital, you can be on your way to building a brand, creating a consistent image for it as well as you don’t have to worry about the frequency of advertisements, something that traditional marketing lacks heavily in.
5. Unlimited Exposure & Increased Engagement:
A television ad or newspaper is not going to cover a large portion of the population. Why, because there is a higher chance someone is going to miss it and most importantly is limited to only a certain locality. With digital marketing, the tables are turned. It has the ability to reach out to the entire world without you missing out on anyone.
As for engagement, with traditional forms of marketing, you cannot interact with your target audience until they give back a response, making it a long & tedious process to plan ahead. Online marketing on the other hand, gives you the opportunity to interact with your audience in real-time whether it’s by chatting/discussing with them about your company or brand and answering any queries they may have about your products or services instantly, giving you the ability to turn them into leads.
Have You Made Your Decision to Go Digital?
If you’ve finally made your decision to go digital and have understood the importance of it to acquire customers for your business, the question probably on your mind is, what next?
Major challenge businesses face with digital is being well aware of what they want to do, but not having an integrated plan to get there, here is where a strategy comes into play.
So, why do you need a digital marketing strategy?
A straightforward and obvious answer would be to plan out steps that will help you get closer to getting the results you’re after.
But let us assume, your business doesn’t have one. Are the repercussions really that bad? What exactly happens then?
1. You Don’t Know Your Purpose or are Aimlessly drifting
How are you supposed to reach where you’re headed if you don’t know where you want to go in the first place? If you don’t have a clear strategic goal laid out on what you want to achieve, you’ll be headed to nowhere. This could be anywhere between more customer following, leads or brand awareness.
Not setting SMART (Specific, Measurable, Achievable, Realistic, and Timely) marketing goals will lead to you not using the right amount of resources to achieve your goals, and lack of evaluating analytics will leave you confused about whether you’ve reached your destination.
In simpler words, consider It like not knowing an exact location and not using Google maps to find it!
2. Your Rivals will Gain a Competitive Advantage:
We all want to be the best at what we do, and nothing hurts more than falling just a little short in being it.
If you’re not using the right approaches, channels and don’t have a clearly defined strategy, your competitors have a huge chance of stealing your potential customers or even your existing customers for that matter. It would be like giving them the advantage on a silver platter, and we are sure a great business person like you never wants that.
3. Do you really know your customers well enough?
It’s nothing to be ashamed of, although digital marketing tools such as Google analytics can give you a considerable amount of data about your audience it lacks the personal side of your customers that is their sentiment and most importantly what they think.
A well- made plan helps you lay out everything on the table- whether it’s your unique selling value proposition, your weak points and a comparative analysis between your competitors and your business, making sure you have the upper hand and are always ready to address any new concerns that may come up.
4. Lack of Agility & Review
It’s very easy to get caught up and lose track when everything in the digital world changes so fast, whether it’s new trends, approaches, or channels. With a plan you’re more likely to stick to something until it works, and devise new strategies where and when necessary, helping you avoid the confusion of what’s tried and tested and what isn’t, and updating it as you go.
Another aspect is the lack of certain teams to not undergo regular reviews for the activities carried out. This really steps them back when it comes to making further continuous improvements.
So, now that you know all the reasons why you shouldn’t ignore having a well-defined plan, and absolutely need a digital marketing strategy, learn the process on how to create a full-proof one!
Digital marketing isn’t an option anymore but the most ultimate thing to include as part of your advertising efforts. With it, you have both a cost-effective and measurable way as well as a laser-focused approach to devise a strategy that works for your business, helping you reach your audience and connect with them in the best way possible- an ecosystem where they are most active & found in today’s digital-driven world!