Building a new product is a tough job! Starting a new business or curating a business expansion strategy or adding a new service to your existing service line demands a lot of research, hard work, and investment. Wonder what’s more difficult? The complete path of converting your idea into a real business, that too a […]

Online selling vs offline selling (local or national market) used to be a question earlier. But after the pandemic has started, the importance of selling online is clear and sound. Businesses are trying to capture a bigger market base by selling their products online and reaching out to national or even global target audiences. The […]

In this era, user behavior has amplified online, and with the introduction of e-commerce, there’s more fierce competition than ever before. A throbbing example is Amazon, a huge e-commerce platform/marketplace. Starting or taking a business online in this case comes with its share of challenges and has never been more difficult. When it comes to […]

Collaboration is one of our core values, it helps us achieve the best outcomes as a team. This is why we are super thrilled and proud to announce we are Zoho partners! We always lookout for ways to streamline internal and external processes to automate tasks that would otherwise be manually repetitive, in such a […]

We may have failed as humans but humanity will prevail! COVID 19 has created havoc, and situations are tough, lockdown is killing MSMEs, labor class is in one of the biggest pain ever encountered in history. I wake up to this every day, being an entrepreneur, I know how it feels firsthand. But to get […]

Are you a business that’s heard of digital marketing but don’t know what it is or where to start or are still contemplating on how and whether or not it can help grow your business? You’ve come to just the right place. It’s no surprise Individuals from every age group are glued to the internet […]

In the midst of the Coronavirus (COVID 19), and with high levels of social distancing measures in place, the business has taken a dark turn for B2B companies. This is because live events, conferences, and face to face interactions, something that B2B heavily relies on as their key acquisition channels, are no longer possible. But […]

With the coronavirus pandemic on the rise, businesses all over the world are resorting to work from home. Although it may seem like the best thing, it sure can go downhill if you don’t keep focused. We know that being efficient and just working are totally different things. Work from home can be a challenge, […]

Lately, Patanjali has been a grand success in India FMCG market with a staggering valuation of ₹3,000 crore (US$450 million). Many are already trying to reverse engineer the strategy adopted by Team Patanjali and Baba Ramdev to crack the domestic market. Recently, we heard that they are planning to launch Jeans too. Though the product’s origin is […]

Going beyond “selling kidney” jokes for an iPhone, here is a food for thought for deciphering Apple X ad brilliance! Few pointers with the Apple X ad transcript below: The very first word “YOU”. The story building… YOU and my best friend and we got something to do… “Togetherness experience enhancement”. The copy from 0.59 […]