Category: Process

What brand do you recall when I ask you to visualize a white cup with a green logo in the center and a lid? I know you shouted out loud- “Starbucks”! That’s the beauty of memorable packaging and a strong brand presence. Every popular brand that you use in your daily life generates a connection […]

Morphological Matrix has been used for solving creative problems for a very long time, and just recently we came across how to use Morphological Matrix for designing a logo. We were quite intrigued by the concept and curiously decided to try it ourselves. We did this by delving deeper and practically implementing the process in […]