Deciphering Apple X ad brilliance

Deciphering Apple X ad brilliance

Going beyond “selling kidney” jokes for an iPhone, here is a food for thought for deciphering Apple X ad brilliance!

Few pointers with the Apple X ad transcript below:

  1. The very first word “YOU”.
  2. The story building… YOU and my best friend and we got something to do… “Togetherness experience enhancement”.
  3. The copy from 0.59 to 1.03
    1. YOU have never seen anything like it and it’s never seen anything like YOU.
  4. Count how many times “YOU/YOUR” have been used in the entire ad.
  5. All common kinds of faces are used for belongingness to everybody.
  6. The brilliant mixture of emotions around YOU and tech specs.
  7. Another nice peace from 0:32 . to 1:26 to spot perfect TG (Targeted Audience)
    1. Do you wanna meet me on the floor/lounge /club … yeah…

All Gut feel stimulus tackled smartly

It seems like Apple has continued the tradition of pitching it to YOUR “gut feel” brain once more!

  1. Self-centered… You You You!
  2. Tangibility… Usage of product features in reality
  3. Visual… Combination of face moves and emoji moves.
  4. Emotional… “You” and “my best friend” and “we”

The Apple ad Transcript:

Voice: You and my best friend and we got something to do…
Text: What Home button?
Text: More durable glass ever in a smartphone.
Text: Wireless charging
Text: A11 Bionic, The most powerful and smartest chip ever in a smartphone.
Text: It can recognize your face out of a million other faces.faces.faces.faces… with your face
Text: Your face is your password.
Text: Unlock with your look.
Text: Pay with your face.
Text: Emoji… Animoji yourself.
Voice: Do you wanna meet me on the floor? yeah… Do you wanna meet me at the lounge? yeah… Do you wanna meet me in the club? yeah… Do you wanna meet me downtown? Okay…
Text: Radically new cameras
Text: … and introducing portrait lighting
Text: Oh and this… Augmented reality. Now a reality.Going beyond “selling kidney” jokes for an iPhone, there is something brilliant in the Apple X ad…

 

Did I miss anything? Please comment! 😉

 

Patanjali Ayurvedic Condoms

Lately, Patanjali has been a grand success in India FMCG market with a staggering valuation of ₹3,000 crore (US$450 million). Many are already trying to reverse engineer the strategy adopted by Team Patanjali and Baba Ramdev to crack the domestic market.

Recently, we heard that they are planning to launch Jeans too. Though the product’s origin is foreign which is against the “Swadeshi” principles preached by Baba Ramdev aggressively.

The concepts of Patanjali Ayurvedic Condoms?

Who knows, they may enter in condom’s market and may come up with innovative. Here are some concepts we propose for early adopters! Have fun!!

Tamarind Patanjali Ayurvedic Condoms

Clove Patanjali Ayurvedic Condoms

Honey Patanjali Ayurvedic Condoms

Cucumber Patanjali Ayurvedic Condoms

Aloe Vera Lubricated Patanjali Ayurvedic Condoms

Almond Textured Patanjali Ayurvedic Condoms

Ginger Textured Condoms

Lets undesign web!

We are firm believers of what Milton Glaser says, “Less is not more. Just enough is more” (1). Lets undesign web has been our mission!

This truly applies to modern digital world. This is more evident as Internet has been replacing habit of “reading” by “scanning” and attention span is decreasing inversely proportional to volume of information availability on Internet.

For us, “Simple yet effective and professional” is the key. Yes, it is certainly not that simple to achieve simplicity, but the (undesign) process* we follow, has really made us believe that we can deliver effectively with end goal in mind. We have been working hard to improve with every design task we execute.

Here are few projects we have delivered and more will be available later this month.

Header

While working, we have come across certain situations that taught us hard lessons as well, however, we feel, it’s part and parcel of the game. Some good experiences we have tried to put in Logo Making and Website Redesign (coming soon) case studies as well.

As you can see, we are using Twenty Fifteen WordPress theme (slightly modified) as of now. We have been trying hard to come up with new design structure. It’s been on card since very long but the long project pipeline is delaying it ahead. It’s a sweet pain for us as we promise to deliver less project at a time and give 100% to everything we do.

There is lot on the way. Stay tuned for more stuff. I will keep posted on our blog.

*Lets undesign web process : We are coming up with our process in detail.

Cheers!