What brand do you recall when I ask you to visualize a white cup with a green logo in the center and a lid? I know you shouted out loud- “Starbucks”! That’s the beauty of memorable packaging and a strong brand presence. Every popular brand that you use in your daily life generates a connection […]

Google is the go-to source for almost everything and everyone. As per an estimation by Hubspot, Google processes approximately 5.6 billion searches per day. That’s a huge number! The question is, how does google process these searches. Let us assume that I have searched for “The Best Fast Food Restaurant near me”. There might be […]