Deciphering Apple X ad brilliance

Deciphering Apple X ad brilliance

Going beyond “selling kidney” jokes for an iPhone, here is a food for thought for deciphering Apple X ad brilliance!

Few pointers with the Apple X ad transcript below:

  1. The very first word “YOU”.
  2. The story building… YOU and my best friend and we got something to do… “Togetherness experience enhancement”.
  3. The copy from 0.59 to 1.03
    1. YOU have never seen anything like it and it’s never seen anything like YOU.
  4. Count how many times “YOU/YOUR” have been used in the entire ad.
  5. All common kinds of faces are used for belongingness to everybody.
  6. The brilliant mixture of emotions around YOU and tech specs.
  7. Another nice peace from 0:32 . to 1:26 to spot perfect TG (Targeted Audience)
    1. Do you wanna meet me on the floor/lounge /club … yeah…

All Gut feel stimulus tackled smartly

It seems like Apple has continued the tradition of pitching it to YOUR “gut feel” brain once more!

  1. Self-centered… You You You!
  2. Tangibility… Usage of product features in reality
  3. Visual… Combination of face moves and emoji moves.
  4. Emotional… “You” and “my best friend” and “we”

The Apple ad Transcript:

Voice: You and my best friend and we got something to do…
Text: What Home button?
Text: More durable glass ever in a smartphone.
Text: Wireless charging
Text: A11 Bionic, The most powerful and smartest chip ever in a smartphone.
Text: It can recognize your face out of a million other faces.faces.faces.faces… with your face
Text: Your face is your password.
Text: Unlock with your look.
Text: Pay with your face.
Text: Emoji… Animoji yourself.
Voice: Do you wanna meet me on the floor? yeah… Do you wanna meet me at the lounge? yeah… Do you wanna meet me in the club? yeah… Do you wanna meet me downtown? Okay…
Text: Radically new cameras
Text: … and introducing portrait lighting
Text: Oh and this… Augmented reality. Now a reality.Going beyond “selling kidney” jokes for an iPhone, there is something brilliant in the Apple X ad…


Did I miss anything? Please comment! 😉


Happiness month celebration at PugMarker

Why are we celebrating happiness month?

We asked each other this question 3 years back while we were planning to do business together. As a result, we delved deeper inside individually & tried to understand ourselves first. Coincidently all of us came up with the same answer that we love helping others. That small but important exercise is now the big reason behind value proposition of the company and ‘Happiness month’ (August 2017) celebration at PugMarker. 🙂

PugMarker's happiness month celebration

We Design Happiness

A smile on your face at the end of the work has become an addiction and we go the extra mile to achieve it. We are a professional strategist, UI-UX, Websites, Progressive Web App, Branding, Marketing collateral designers and much more. The mission does not stop after earning bread and butter. We love to contribute to the roots from where we learned. It motivates us to help a designer and non-designer community to grow faster. We make sure every member of our team has a life goal and they are on right track. We believe this linchpin is the crux of quality we deliver as everybody works for themselves and not just for the company.

The celebration

This August month, we are coming up with more happiness for you as PugMarker is celebrating its 3rd anniversary on 26th August. The month is also known as ‘Happiness Happens Month‘. Happiness happens day/month encourages people to do something which they love to do from bottom of their heart. With this dual celebration, we are bringing ‘Exclusive Happiness Offer’
for you.
Stay tuned. 😉

Patanjali Ayurvedic Condoms

Lately, Patanjali has been a grand success in India FMCG market with a staggering valuation of ₹3,000 crore (US$450 million). Many are already trying to reverse engineer the strategy adopted by Team Patanjali and Baba Ramdev to crack the domestic market.

Recently, we heard that they are planning to launch Jeans too. Though the product’s origin is foreign which is against the “Swadeshi” principles preached by Baba Ramdev aggressively.

The concepts of Patanjali Ayurvedic Condoms?

Who knows, they may enter in condom’s market and may come up with innovative. Here are some concepts we propose for early adopters! Have fun!!

Tamarind Patanjali Ayurvedic Condoms

Clove Patanjali Ayurvedic Condoms

Honey Patanjali Ayurvedic Condoms

Cucumber Patanjali Ayurvedic Condoms

Aloe Vera Lubricated Patanjali Ayurvedic Condoms

Almond Textured Patanjali Ayurvedic Condoms

Ginger Textured Condoms

Social Media Day Giveaway

It’s fun to be integral part of Social event like Social Media Day. While working, with Social Champs for SMDay preparations, our Social Media Marketing Kit has been so helpful for delivering fast output with good quality design that we have decided to make it available as social media day giveaway.

You can download Social Media Day Giveaway here.

We had recently made two PSDs available for free to download. But now considering the response we are getting, we felt it’s better to make it available to as many as possible. 🙂

What Social Giveaway Kit contains ?

  • 40 PSDS (for Facebook, Twitter, Google + and Linked In)
  • More than 10,000 icons and
  • Many graphic elements.

How to use the Kit?

We have already explained in our “DIY Guide” guide in great detail here. There is also Help file for Social Media Marketing Kit available.

How does the Kit help beyond just Social Covers pic?

Be it any Facebook, Google +, Twitter or Linked in activity, you can create images very fast by using multiple smart objects. We have made it such a way that you can use different patterns, icons available in downloadable files. You can see how it can be done in DIY kit. We and Social Champ team is posting many images using the kit. Please check this FB Page.

Social Media Day India 2015

It’s a great pleasure to announce that we are Ecosystem Partner of Social Media Day India (Pune).

We are assisting Social Champs, who are organizing Social Media Day India. We have designed Logo for the event, website design support and overall design strategy for digital and print both with well thought social campaign made by Gajanan and Team . It’s a great fun and learning doing hard work in very less time. 😉

Event is on 30th June 2015. For more info,  check event website

Social Media Day started by Mashable in 2010 to recognize and celebrate social media’s impact on global communication.

Social Media Day IndiaWhy you should be part of SMDay?

  • Social Media has influenced the way we communicate and brought the world even closer. It has changed the way we socialize.
  • You can get in touch with expert and hear what they say. You can ask questions too. It’s a good opportunity for networking with community of marketers & influencers.
  • It’s a global celebration that enable everyone to connect with each other miles apart.
  • Yes, there will be lot of fun activity too along with a starter and a beverage.

Join the global Social Media Day movement

  • Use the #SMday, #SMDayPune hashtag on Twitter, Instagram, Google+ or any other social network of your choice.
  • Follow @MashableEvents on Twitter for #SMDay updates.

You can register for event here.

Lets undesign web!

We are firm believers of what Milton Glaser says, “Less is not more. Just enough is more” (1). Lets undesign web has been our mission!

This truly applies to modern digital world. This is more evident as Internet has been replacing habit of “reading” by “scanning” and attention span is decreasing inversely proportional to volume of information availability on Internet.

For us, “Simple yet effective and professional” is the key. Yes, it is certainly not that simple to achieve simplicity, but the (undesign) process* we follow, has really made us believe that we can deliver effectively with end goal in mind. We have been working hard to improve with every design task we execute.

Here are few projects we have delivered and more will be available later this month.


While working, we have come across certain situations that taught us hard lessons as well, however, we feel, it’s part and parcel of the game. Some good experiences we have tried to put in Logo Making and Website Redesign (coming soon) case studies as well.

As you can see, we are using Twenty Fifteen WordPress theme (slightly modified) as of now. We have been trying hard to come up with new design structure. It’s been on card since very long but the long project pipeline is delaying it ahead. It’s a sweet pain for us as we promise to deliver less project at a time and give 100% to everything we do.

There is lot on the way. Stay tuned for more stuff. I will keep posted on our blog.

*Lets undesign web process : We are coming up with our process in detail.